NZ Post eCommerce Review

We are shopping more often and our basket size is increasing

21 Jun 2019

We are spending more time online and buying more from local retailers. NZ Post has just released their second eCommerce review. In this report, they have used 2018 transaction data to understand online shopping habits, to explore emerging trends and to offer useful information, insights and tools. 

Shopping local

Over 65% of shoppers prefer to purchase directly from New Zealand sites as opposed to overseas. They are not just saying this, the transaction data shows that domestic online spend has grown with 19% over international spend which grew at just 10% - the reverse of 2017.

Buy now, pay later options

NZ Post has seen an increase in popularity, especially with younger female shoppers using financial suppliers like Afterpay, Oxipay and Laybuy. 12% of all online shoppers used one of these buy now, pay later options. NZ Post is predicting this is only going to continue to gain momentum, particularly in the fashion retail sector.

Some interesting statistics

  • Online shopping grew eight times faster than shopping in-store in 2018 (16% growth in online spend vs 2% offline).
  • 1.8 million New Zealanders bought online in 2018 and 44% of online shoppers bought more than once a month, making up 85% of online spend.
  • Increase in online spending: 4% increase on average spend per transaction and 14% increase in spend per shopper.
  • 30% increase in domestic online spend in Q4 compared to the first three quarters of 2018.
  • 45% increase in domestic online spend in the fashion retail sector and 28% growth in spend in the fashion retail sector.

“The report shows good news for Kiwi businesses. Spending with New Zealand online stores grew at nearly double the rate of growth for international online stores – encouraging news for our local e-tailers,” says NZ Post Chief Marketing Officer, Bryan Dobson.

Download the full report to see the results per sector, who is buying online and the emerging trends in the market.


Jessica de Heij

date published:

21 Jun 2019