Another example is Marks & Spencer’s (UK retail chain). To vamp up its store they introduced a virtual rail in its come-back Amsterdam store, consisting of 46” touchscreens, where customers could browse options from its ‘eboutique’, check prices and watch a model wear the clothes.
5. Chatbots and apps
At first, Chatbots might have looked a bit “primitive” but everything needs to grow and develop. They are getting more advanced and evolved using machine learning. It’s now possible for Chatbots to understand the human language. They are offering the customer the right information within the right context – like booking a flight, help with insurance or returning a product.
Chatbots will pop-up even more in messenger apps like Facebook messenger or Instagram as retailers are seeing the advantages. These Chatbots aren’t just for ‘helping’ customers. This technology will go beyond what is possible right now and will have the ability to update your customers about their orders or the delivery of their products.
For example, Tommy Hilfiger has started using Chatbots since 2016 as a stylist. The Chatbot can style an entire look based on the input provided by the user.
Are you ready for the future today?
In a world where customers are always ‘online’ and are reliant on technology and their mobile devices, they are looking for interaction with brands that can offer personalised experiences.
This means offering the best customer experience – within the best context and on the right moment for your customer. If you’re looking for ways to innovate your brand online, contact us today.