- Sales reps utilising a mobile app on the go to access mobile catalogues and other sales collateral when visiting clients.
- Multi-device and offline capabilities to allow sales people to access and interact with their content. Anytime, anywhere.
- Quick access to share and download assets.
However, the most important benefit and one of the most powerful tools in the digital world at the moment is the use of push notifications. If done wisely, sellers can actively engage buyers with new products and offers on their phone. Research has shown that push notifications can boost app engagement by up to 88%.
Offering additional features and a lower price tag doesn’t work on the long-term. It involves optimizing the entire experience someone has when purchasing products and services on your B2B mobile commerce site.
It’s essential to deliver more value, faster and easier than the competition via a mobile-first B2B buyer experience.