Quick wins: tips and tricks for a better shopping experience
1. Get detailed with your product info!
The more, the merrier – a full product description that includes details like colour, size, material, measurements and fit will give your customers confidence when buying online.
2. Think about mobile experience
Make sure your website is optimised for multiple smaller screens and has the same functionality across devices.
3. Make returning an item easy
This doesn’t necessarily mean free – a simple and speedy returns process takes away some of the risk associated with shopping online.
4. Delivery options and tracking information
Give your customers choice when it comes to delivery options – express, standard, click and collect – and be sure to provide tracking information or at least shipping ETAs.
5. Product filters and tagging
Have good filter options that are relevant to the products being viewed.
6. Use pop-ups wisely – and with purpose
Pop-ups shouldn’t detract from the shopping experience. Consider not using pop-ups on mobile, and when you do use them, be sure they add value, e.g. a code for free shipping when checking out.
7. Consider adding low-stock messaging
Make sure stock levels are checked and accurate when customers ‘add to cart’, and consider adding low-stock messages to avoid disappointment.
8. Customer service is essential
Help that is just a click away – provide customers with the option of using a live chat to get help while they’re shopping online.
Contact the experts at Solutionists today to see how you can take your e-Commerce store to the next level – and provide a better shopping experience for potential customers.