A seamless shopping experience was just as important for the B2B online solution as it was for the B2C site. Browsing through the various product types and collections would need to be uncomplicated and product images would need to showcase the colours, fabric and prints.
The Solution
Products were categorised not only by product type and brand but were also customisable by collections familiar to the Running Bare wholesale customer, allowing for trouble-free browsing and selection.
Since it was important to promote each product’s bright colours, patterns and material, catalogues were designed using the B2C layout with clear-cut product imagery. Instead of listing each colour as a separate product like on the consumer site, the wholesale solution was configured to show colour swatches to promote available colourways by product. This visual presentation allowed for quick scanning of the wholesale catalogue to speed up the online buying process.