Our Solution
The first step was to evaluate each requirement from the brief, identify key components and create an integrated framework incorporating all elements. These consisted of:
User Interface
The aim was to develop an easy-to-use booking form with the ability to theme it using merchandising areas. This booking form was divided into logical steps where users would first identify which Smith + Caughey’s store they wish to make a booking for and then select month, date, number of attendees and preferred time of day.
Depending on these variables, the booking form would present all available time slots with a
call to action to book next to each slot. Bookings would be sent through to all connected systems instantaneously to avoid double bookings.
Upon selection of a certain time slot, it is held for a 15-minute period to allow the user to continue through to the checkout. Solutionists successfully leveraged on the existing checkout but also made some modifications to fit the theme and ensure that the Smith + Caughey’s shopping experience was maintained.
This user interface was also replicated on mobile to accommodate for the ever-increasing mobile traffic.
In-Store Booking Interface
In order to all Smith + Caughey’s staff to manage online bookings, an admin interface was created. This interface is integrated with the front-end user experience and allows Santa’s helpers to view bookings live, make changes or cancel them. To ensure that the interface is accessible anywhere and at any time, it was designed to be compatible on a tablet device.