Abandoned Cart Remarketing

Are you getting the most out of your abandoned cart emails?

According to 2016 statistics published by Barilliance, 77% of online shopping carts are abandoned across devices worldwide. That’s up 6% when compared to the global average in 2015.

What’s more, abandoned carts have increased across all devices with the biggest increase seen on mobile phones. In 2015 the average hovered around 77% while in 2016 mobile cart abandonment climbed to almost 86%.

For Solutionists clients, abandoned cart re-marketing is a vital tool to get customers to return and complete their purchases for abandoned items. Over the last 12 months (1 June 2016 - 31 May 2017), our clients made a combined $1.7 million in revenue with abandoned cart re-marketing and recovered over 10,000 transactions where their customers had not converted during their first visit. 

So what exactly should you look out for to get the most out of your abandoned cart emails? Here is our Top 3:

1. Timing

It matters when you send abandoned cart emails. Timings and resulting success will vary from company to company, so it’s key to experiment with different schedules to see what works best for your brand. Generally speaking, sending your abandoned cart email anywhere between 30 minutes and 7 days can get you results, but research has shown that the longer you wait, the smaller opening rates tend to be although when coupled with an offer, abandoned cart emails can still be very effective a few days later.

2. Subject Line

As with your email newsletters, your subject line for abandoned cart emails needs to be clear and catchy to grab your customer’s attention. Again, don’t be afraid to experiment with different subject lines to find out what works.

3. Messages & Calls-To-Action

Your calls-to-action within the email need to be clearly communicated. Both messaging and design are key to ensure calls-to-action stand out and encourage users to click. Be creative when it comes to your messages surrounding your calls-to-action. 

Some of our personal favourites

LOEFFLER RANDALL

Clean design, clear messaging and a call-to-action nicely incorporated into the email.

NORDSTROM

A prominent headline, a clear call-to-action and information around shipping and returns. For those wanting to find out more, a link to the FAQs.

LEVI'S

Using a discount offer available for a limited time. This creates both an incentive and urgency.

SHOE DAZZLE

Clever messaging, reference to the abandoned items and a clear call-to-action.

ASOS

Neat copy and a clear call-to-action. Featuring links to shipping and returns pages to re-assure shoppers.


author:

Sina Braeuning

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