Ecommerce

How product attributes can make a difference

An eCommerce study by the Nielsen Norman Group says, 20% of purchase failures are potentially a result of missing or unclear product information. Today, shoppers want high-quality product information that gives them enough detail to make a purchase decision and product attributes can help with that.

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Monday, July 29, 2019

Author: Jessica de Heij


4 signs that indicate you need to re-evaluate your current eCommerce platform

Nowadays, organisations in B2B and B2C need an integrated eCommerce platform to deliver the experience customers demand while also managing the complexities in the back end. Here are four signs that indicate it’s now time to re-evaluate your current eCommerce situation and upgrade to one that will support your growing online business.

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Tuesday, July 2, 2019

Author: Jessica de Heij


Why mobile commerce is the future for B2B

According to Google, B2B buyers are getting younger (46% are 18-34 years old, 22% are 35-44 years old) and are now filling more and more senior roles. In addition, mobile internet usage has exploded. More than 50% off all searches come from mobile devices. This is a big opportunity for your B2B organisation, especially when your buyers are spending more time on their mobiles and tablets than on their laptops.

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Wednesday, March 6, 2019

Author: Jessica de Heij


Tuesday, July 10, 2018

Author: Insite Software


Tuesday, June 26, 2018

Author: Insite Software