eCommerce Growth

Marketplaces are to be considered one of the disruptive forces in the retail industry at the moment. Shoppers are already spending half of their eCommerce spending through marketplaces and increasing to two-thirds in five years, according to a Forrester Research study.

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According to a recent B2B report on millennials by Merit found that 73% are involved in making purchase decisions in B2B scenarios and one-third of them reported they are the sole decision-maker for their department. The way we used to do business is clearly changing, so how can you benefit from this opportunity as a B2B or wholesale organisation?

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The clutter of information is present across both consumer-facing and B2B industries. Today more of the customer experience is moving online. Plus, eCommerce vendors who got their start in B2C are consistently moving into B2B to get a slice of the pie. This means that information is more muddled than ever before where B2B eCommerce is concerned.

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An eCommerce study by the Nielsen Norman Group says, 20% of purchase failures are potentially a result of missing or unclear product information. Today, shoppers want high-quality product information that gives them enough detail to make a purchase decision and product attributes can help with that.

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Nowadays, organisations in B2B and B2C need an integrated eCommerce platform to deliver the experience customers demand while also managing the complexities in the back end. Here are four signs that indicate it’s now time to re-evaluate your current eCommerce situation and upgrade to one that will support your growing online business.

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