eCommerce Growth

B2B eCommerce

The art of cutting through the clutter of information

The clutter of information is present across both consumer-facing and B2B industries. Today more of the customer experience is moving online. Plus, eCommerce vendors who got their start in B2C are consistently moving into B2B to get a slice of the pie. This means that information is more muddled than ever before where B2B eCommerce is concerned.

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Tuesday, August 27, 2019

Author: Insite Software


How product attributes can make a difference

An eCommerce study by the Nielsen Norman Group says, 20% of purchase failures are potentially a result of missing or unclear product information. Today, shoppers want high-quality product information that gives them enough detail to make a purchase decision and product attributes can help with that.

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Monday, July 29, 2019

Author: Jessica de Heij


4 signs that indicate you need to re-evaluate your current eCommerce platform

Nowadays, organisations in B2B and B2C need an integrated eCommerce platform to deliver the experience customers demand while also managing the complexities in the back end. Here are four signs that indicate it’s now time to re-evaluate your current eCommerce situation and upgrade to one that will support your growing online business.

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Tuesday, July 2, 2019

Author: Jessica de Heij


NZ Post eCommerce Review

We are shopping more often and our basket size is increasing

Online shopping grew eight times faster than shopping in-store in 2018 (16% growth in online spend vs 2% offline). We are spending more time online and buying more from local retailers. NZ Post has just released their second eCommerce review.

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Friday, June 21, 2019

Author: Jessica de Heij


The Ultimate Guide to the Favourites Feature

Cart abandonment rates in retail are on average 75%. One of the most effective means to reduce abandonment rates and to encourage the eventual purchase is to provide a favourites feature for shoppers.

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Friday, June 7, 2019

Author: Jessica de Heij