Tuesday, 27 February 2018
The mobile shopper - NZ Retail April 2015
Mobile is the new retail hub. The savvy shopper doesn't think in terms of online or offline - they're simply shopping - so why are there still so many retailers without mobile-optimized websites? This disconnect between consumer behaviour and retailer readiness indicates that many retailers struggle to understand how to deliver a unified 'channel agnostic' shopping experience.
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