B2C eCommerce

Christmas is only a few months away. As a retailer, these are the busiest month(s) of the year. But how far ahead should we be planning when it comes to Christmas? In this blog we are looking at some of the trends and where to focus on.

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An eCommerce study by the Nielsen Norman Group says, 20% of purchase failures are potentially a result of missing or unclear product information. Today, shoppers want high-quality product information that gives them enough detail to make a purchase decision and product attributes can help with that.

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Nowadays, organisations in B2B and B2C need an integrated eCommerce platform to deliver the experience customers demand while also managing the complexities in the back end. Here are four signs that indicate it’s now time to re-evaluate your current eCommerce situation and upgrade to one that will support your growing online business.

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Online shopping grew eight times faster than shopping in-store in 2018 (16% growth in online spend vs 2% offline). We are spending more time online and buying more from local retailers. NZ Post has just released their second eCommerce review.

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Cart abandonment rates in retail are on average 75%. One of the most effective means to reduce abandonment rates and to encourage the eventual purchase is to provide a favourites feature for shoppers.

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