B2C eCommerce

The Ultimate Guide to the Favourites Feature

Cart abandonment rates in retail are on average 75%. One of the most effective means to reduce abandonment rates and to encourage the eventual purchase is to provide a favourites feature for shoppers.

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Friday, June 7, 2019

Author: Jessica de Heij

Alexa, what are the latest ecommerce innovations in retail?

How do you keep innovating and staying up-to-date with the latest trends in the market? In the last 10 years a lot has changed for brands and consumers with new technologies like AI (Artificial Intelligence), ML (Machine Learning) and IoT (Internet of Things). The rise of the mobile has made a huge difference in how we shop. But how will the next 10 years look like?

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Tuesday, April 30, 2019

Author: Jessica

B2C eCommerce

The Importance of a Unified Brand Experience

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Friday, May 4, 2018

Author: Sina Braeuning

Mobile Conversions - First Impressions Count

Understand Mobile Buying Behaviour to Optimise User Experience & Sales

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Tuesday, February 27, 2018

Author: Sina Braeuning

Don't make your customers delete items in their shopping cart

Give the option to save for later to reduce cart abandonment rates

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Thursday, October 12, 2017

Author: Sina Braeuning

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