B2C eCommerce

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Across almost every industry consumers are pushing brands to take their environmental impact more into consideration – and those brands who respond will be well positioned to take the lead. For retailers and brands, focusing on sustainable practices is not only crucial to protect the environment, but also a key way to attract younger generations of consumers and drive long-term brand loyalty.

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Marketplaces are to be considered one of the disruptive forces in the retail industry at the moment. Shoppers are already spending half of their eCommerce spending through marketplaces and increasing to two-thirds in five years, according to a Forrester Research study.

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Christmas is only a few months away. As a retailer, these are the busiest month(s) of the year. But how far ahead should we be planning when it comes to Christmas? In this blog we are looking at some of the trends and where to focus on.

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An eCommerce study by the Nielsen Norman Group says, 20% of purchase failures are potentially a result of missing or unclear product information. Today, shoppers want high-quality product information that gives them enough detail to make a purchase decision and product attributes can help with that.

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