Don’t be Fooled by Flashy Frontends or Marketing Hype
As an eCommerce solutions partner, we often hear from clients whose eCommerce solutions have failed them. Unfortunately, many businesses are finding out that most of the eCommerce solutions on the market simply cannot handle the complexities of B2B.
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Why mobile commerce is the future for B2B
According to Google, B2B buyers are getting younger (46% are 18-34 years old, 22% are 35-44 years old) and are now filling more and more senior roles. In addition, mobile internet usage has exploded. More than 50% off all searches come from mobile devices. This is a big opportunity for your B2B organisation, especially when your buyers are spending more time on their mobiles and tablets than on their laptops.
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