Thursday, December 5, 2019
The next generation of B2B decision makers; Millennials
According to a recent B2B report on millennials by Merit found that 73% are involved in making purchase decisions in B2B scenarios and one-third of them reported they are the sole decision-maker for their department. The way we used to do business is clearly changing, so how can you benefit from this opportunity as a B2B or wholesale organisation?
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Tuesday, October 29, 2019
Friday, September 6, 2019
B2B eCommerce
The art of cutting through the clutter of information
The clutter of information is present across both consumer-facing and B2B industries. Today more of the customer experience is moving online. Plus, eCommerce vendors who got their start in B2C are consistently moving into B2B to get a slice of the pie. This means that information is more muddled than ever before where B2B eCommerce is concerned.
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