As an eCommerce solutions partner, we often hear from clients whose eCommerce solutions have failed them. Unfortunately, many businesses are finding out that most of the eCommerce solutions on the market simply cannot handle the complexities of B2B.

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With more than 500 million active users and 72% of users purchasing products through the Instagram app, shopping on Instagram offers more opportunities for businesses to showcase their products. If you are a product-based business who has an Instagram account and you’re not using shoppable posts, you’re missing out on a valuable tool that helps you close leads.

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It’s obvious that many mid sized distributors have tried to solve the problem of digital mandates by acquiring more technology, including expensive tech stacks. While technology is crucial of course, it’s not the solution. It’s the enabler of the solution. This small, but powerful distinction is creating disruption all on its own.

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According to Google, B2B buyers are getting younger (46% are 18-34 years old, 22% are 35-44 years old) and are now filling more and more senior roles. In addition, mobile internet usage has exploded. More than 50% off all searches come from mobile devices. This is a big opportunity for your B2B organisation, especially when your buyers are spending more time on their mobiles and tablets than on their laptops.

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