Ballantynes was established in 1854 as New Zealand’s first department store. They are the leading destination for fashion, cosmetics and the home. With stores in the Christchurch City Mall and in Stafford Street, Timaru, Ballantynes holds a unique place in the hearts and minds of Canterbury people. For more than 160 years Ballantynes has been bringing quality products to the local region and are always looking for new ways to enhance their brand and provide an even better customer service experience

When Ballantynes came to us they already had a well-established website with online store but they wanted to grow their online sales. They decided to go for a complete rebuild of their website on the MaxCommerce platform and it integrated with their Ontempo, Advance Retail and Dot Digital solutions.

As a department store, the gift registry service was key to their business. This lead to us creating an online gift registry service. And with the help of Nosto (an AI-powered e-commerce intelligence engine) we have set up personalised and automated product recommendations on the homepage, product pages and the shopping cart.

On request of Ballantynes, we have also created an events page with a custom page template.

Other functionality that has been added are: category landing page, setup click and collect functionality and added additional payment options; Laybuy, gift card / ballantynes card. The gift card has been set up with the third party Tranxactor.


  • Advanced Search
  • Blog
  • Save for later module with wish list
  • Click & Collect
  • Gift Cards integrated with Tranxactor
  • Ontempo Integration
  • Advance Retail Integration
  • Lookbook Online Catalogue
  • Mega Menu Builder
  • Promotions Module
  • Scheduled Panel Module
  • Customer Subscription Integration with Dot Digital
  • Online Competitions Embed Feature
  • Online Gift Registry
  • Instagram Feed with Foursixty
  • Custom Product Stock Buffers
  • Merchandising Badges
  • Brand Page Template
  • Events Page Template
  • Ballantynes Card Payment Option
  • Personalised Product Recommendations with Nosto
  • Gift with Purchase Feature
  • Okkular Integration