Shape the way your
customers shop with
b-commerce
B2B e-commerce is having a growth spurt. According to Frost & Sullivan 2020 will see worldwide sales reach $12 trillion (up from 2012’s $5.5 trillion takeaway). So, as businesses realise this massive potential in selling online, they will not only want to reach out to wholesale customers in this space, but go one step further and keep them well away from the competition. But how?
The secret lies in usability. Making what is perceived to be an intricate buying process a simple and productive one – particularly in the B2B sphere – will build trust and loyalty in both your existing and prospective customer base, making them less likely to stray.