Well-known Australian brand Wlane specialise in quality women’s apparel and accessories. They love unexpected detail, an interesting colour combination and outfits with a little extra personality. Their fabrics are skilfully crafted, and with just one touch you can feel that quality comes naturally. This quality is seen in every aspect of their brand and has always flowed through to their website.

Incorporating best practice ecommerce trends and balancing them with customised elements while  maintaining the brand's look and feel was a challenge met head on by Solutionists. The result is a well performing, aesthetically pleasing  ecommerce website.


  • Mega Menu with promotional panels
  • Scheduled site wide content, allowing marketing team to prefill content to maintain up to date, fresh look.
  • Responsive design
  • PayPal Express checkout
  • Various payment options (including Gift Cards and rebate vouchers)
  • Stockist Finder
  • Where in Stock look up
  • Communication preferences
  • VIP look up (Front End)
  • Visual Merchandising Tool
  • Sku Hold interface for returns and exchanged
  • Promotions Engine
  • Select your Free Gift interface
  • Free Shipping Count down
  • Integration API with EPICOR
  • Interactive Look Book
  • Customised invoice showing tender types and amounts, adhering to AU Commerce standards.