Why SEO?

SEO, or Search Engine Optimisation, is the process of optimising your website to positively affect its visibility in a search engine’s unpaid results page. This visibility (how highly your site ranks) ultimately results in more visitors to your website which leads to higher fulfilment of your conversion goals. It comes down to this: You can have the best product and content on your site imaginable, but if nobody can see it, what good will that do you?

SEO

Brings your website traffic

Ranking high in search engine results pages means more people are going to click through to your website and begin their conversion journey. The more traffic your site has the larger pool of people you have to engage in business with.

Enhances your business credibility and branding

These days, ranking highly in google is seen as a vote of confidence in the relevancy of your business to the term searched. It is also a useful form of advertising, as the higher you rank in search results, the more potential customers will be exposed to your brand.

Gives you unparalleled insight into your customer base and allows you to achieve your business’s online goals

When used in conjunction with Google Analytics, SEO is a hugely valuable service for understanding your customers. Analysing the traffic your site receives gives you valuable insights into what drives customer interaction with your site. Once these trends are identified SEO allows you to further refine your site to capitalise on them and maximise customer engagement.

Is a highly measurable marketing activity

SEO as a form of digital marketing is highly measurable. Our tools allow us to measure increases in site traffic and other metrics central to your online strategy in order to track how SEO directly impacts your site’s targets over time.

What we offer

01 Initial Site Review

Before moving on to ongoing management we recommend Solutionists undertakes an initial site review which will lay the ground work for identifying your SEO strategy and SEO targets moving forward.

  • Initial site audit and report
  • SEO strategy meeting for identifying goals, opportunities and quick wins based off site audit
  • Keywords strategy to align with goals
  • Identify any 404 errors and working with you to suggest permanent redirects
  • Present initial onsite content optimisation recommendations and quote for these changes. Using existing Solutionists contacts to help you approach these leads.

02 Ongoing SEO Management

Before moving on to ongoing management we recommend Solutionists undertakes an initial site review which will lay the ground work for identifying your SEO strategy and SEO targets moving forward.

  • Monthly site audit which identifies issues, errors and opportunities to improve on-site SEO
  • Analysis of the site audit and a consequent list of recommendations of the most effective SEO quick wins you personally can implement* and recommendations of technical changes we can implement for you with a quote when required.
  • Monthly reporting against goals. We will provide standard monthly site stats - report on traffic, revenue, conversion rate, bounce rate, time on site alongside our SEO deliverables. SEO deliverables will be defined in the Initial Site Review and will likely include Organic site traffic, and performance against keywords vs previous year results.
  • Summary of actions taken each month and planned actions communicated.

*These recommended changes are content based and not technical which means they can be implemented by a member of your team. Alternatively, if you are lacking in time and resource a member of our project management team can implement the changes for you at an hourly rate.

03 Content Creation

Content creation is critical for SEO success. Google requires new content to crawl to assess your relevancy for your keywords and fresh content encourages google to return frequently.

  • Identify potential content subjects and target audiences
  • Create fully optimised content pages to drive sales such as landing pages and blog posts.
  • Implement content creation in most appropriate site location to gain optimum incoming traffic.