Noni B is one of Australia’s best known and much loved ladies fashion retailers. The brand has been trading since the 60’s and 70’s and has grown from a couple of stores to 200 stores nationwide. 

In August 2017, the new Noni B ecommerce site launched on the responsive MaxCommerce platform. The site is fully integrated with the in-house back-end system for automated flow of customer transactions, product data and customer details. There is also direct integration with ERP software Pronto to allow the website to see stock holdings by branch and enable customers to see which physical stores have the desired item in stock. The promotions module has been modified to process rebate offers coming through integration automatically, taking away the need to replicate in-store rebates from scratch. 

The web store utilises a number of merchandising tools and modules such as Scheduled Panels to make it easy for the website admin to schedule banners in advance, the Advanced Mega Menu Builder to change things up and create beautifully visual menu layouts, and a custom implemented solution for Shop the Look for users to browse through collections and buy outfits with the click of a button. Nosto is integrated with the website for personalised and automated product recommendations on the homepage, product pages and the shopping cart. 





  • Website Statistics
  • Paypal Payment Integration
  • AfterPay Payment Integration
  • Nosto Automated & Personalised Product Recommendations
  • Responsive Website Design
  • MaxCommerce CMS
  • Member Management
  • Product Reviews
  • Advanced Dispatch Control
  • Promotions Engine
  • Integration API
  • Where In Stock Look-Up
  • Shop The Look
  • Scheduled Panels
  • Mega Menu Builder
  • Advanced Search
  • Store Finder