Email Lifecycle

Your customers experience online is more than just a one time visit. As ecommerce sites strive to increase return customer rates and build loyal customer bases, email communications become more and more important.

Of referral links to ecommerce sites it is not uncommon for Emails to have one of the highest conversions into actual sales. This direct communication is effective which is evident in the increased number of promotional emails sent from brands.

It is not all about Promotion though; this is just one (important) part of the customers experience with your brand. There are several email strategies that you can adopt as part of your communication mix.

Welcome Email

On signup online (and ideally in store) an email is sent to welcome the user to your site and explain the benefits of having signed up.

Solutionists Email Lifecycle Branded Emails

Branding Email

A gentle introduction to your brand and product. Information on the current trends in your market segment; a non-threatening email welcoming the user to the brand. Friendly is key here. Ability to feature key reviews from your site if available.

Promotional Email

Communicating about the latest offers or promotions as the focus of the email. Links back to your site to purchase and coupled with a secondary brand or trend message. A focus on conversion.

Solutionists Email Lifecycle Abandoned Cart

Abandoned Checkout (Cart) email

Targeting and remarketing to customer who have left your site having started the checkout process.

Solutionists Email Lifecycle Dispatch Notification Email

Transactional Dispatch Email

Post purchase transactional email with details of their order. 20% is available for dynamic marketing space. Details of their order having left your dispatch centre and information on tracking its arrival.

Reactivation

An opportunity keep your database up to date and re-engage customers. Having not had your customer shop in some time/open an email communication, an email sent to ask if they still want to receive correspondence.