With a new vision for ladies fashion, Roxanne Fashions launched in 1981 to address the wardrobe needs of the modern Melbourne woman. With a view to offering contemporary style with a point of difference, Roxanne Fashions set out to offer a select range of brands that would deliver affordable, desirable style solutions for real women.

December 2016 saw the launch of a new ecommerce site for Roxanne Fashions. The new design instantly gave the brand a strong online presence while the integration worked to reduce manual tasks in the Roxanne Fashions team. This automation allows for a long-term approach to evolving the site and gives the team the ability to scale up their sales with existing staff levels.