Overland Footwear needed a stand-alone ecommerce webstore for their new brand, Deuce Shoes.
Overland Footwear needed a stand-alone ecommerce webstore for their new footwear brand, Deuce Shoes. It was important that Deuce was portrayed as a brand independent to Overland, thus needing its own website and own branding and design, while still maintaining the intuitive and easy user experience of the Overland Footwear website.
Solutionists proposed a multi-site platform, which allowed Deuce to be run as a completely separate website off the same administration platform as Overland Footwear. Deuce would have its own website address and be treated by Google as a unique site. This solution was ideal for Overland Footwear as it allowed them to minimise costs by basing Deuce of their existing site framework, while still getting a completely separate website that had its own unique customised design, and appeared to be a unique brand to the general public.
As a result Deuce operates as a completely separate ecommerce site to Overland Footwear, with an extremely unique and definitive look. Deuce is a highly robust webstore which incorporates functionality based off the Overland Footwear site proven to influence customers purchase decisions and increase usability.