This NZ shirt manufacturer wanted buyers not browsers.
Nicholas Jermyn shirtmakers previous webstore was having trouble converting browsers into buyers. They wanted an extremely user friendly site that enabled customers with resources that would encourage them to make a purchase decision.
The main issues with the old Nicholas Jermyn website was the difficulty consumers had in navigating the site, the lack of ability to run promotions online, and the lack of quality product information. The new advanced fashion webstore has resolved these problems and taken the site to the next level.
The new navigation is extremely user friendly and has the products categorised and filtered in a way that allows customers to find exactly what they want depending on their requirements for a purchase.
Nicholas Jermyn’s online retail store now has the ability to display promotional advertising, run deals such as “2 for 1” and provide a checkout that automatically calculates the new prices to avoid confusion at the customers end.
The new webstore gives customers as much quality information about the product as possible to encourage a purchase decision. This is achieved using functions such as an advanced zoom, customisation options and a style guide specific to the product.
Nicholas Jermyn noticed the difference straight away with their online sales increasing by 1000% with their new webstore.