A fully optimised webstore for customers all over the world.
Halliday & Baillie deliver architectural hardware that has distinctive quality and design to customers around the world. They came to Solutionists wanting to rebuild the Halliday & Baillie website to be clean, professional and fully optimised for search engines.
The products needed to lead the site and it was important that they were the main focus of the design. To achieve this we created a clean, simple to navigate design that had large editable areas for product shots. We built an image rotator into the homepage which enables Halliday & Baillie to demonstrate multiple shots on the homepage without cluttering the design. The images used on the product display page were large and clean, and we used the max:magnify module to provide Halliday & Baillie users with a zoom function that would allow them to see minute product detail close up.
Many Halliday & Baillie products had large amounts of product information and the website needed a clear categorised way of displaying it. We built a tabbed information display box into the design which allows customers to easily view large amounts of product information such as technical drawings, installation videos and product specifications.
Halliday & Baillie charges different prices depending on the location of their customers. To minimise customer frustrations we designed the website to read a user’s IP address and display the appropriate pricing and currency for their location (Australia, New Zealand, America). This also works when charging shipping, and automatically calculates the correct shipping costs for the specific country. Other features include a stockist finder which provides the customer with all stockists and office locations/opening hours /Google maps and contact details, and a customised pop up form on the product display page, which allows customers to directly contact Halliday & Baillie with product requests and custom requirements while looking at specific products.
Full Search Engine Optimisation (SEO) was a requirement for www.hallidaybaillie.com so Solutionists, Halliday & Baillie and web marketing/SEO firm This Side Up worked together to create the foundation for Halliday & Baillie’s ongoing SEO strategy, which will increase their chances of being found on Google and attract higher levels of traffic.
The Halliday & Baillie webstore is a highly functional, well designed website which caters for a unique product, and meets Halliday & Baillie’s unique customer requirements. The website delivers impressive customer experience by displaying information relevant to each individual user, and delivers large amounts of complex product information in a logical, easy to navigate way.