The goal to improve webstore conversion rate and foot traffic to physical stores.
The brief was to re-style the existing Elite Fitness webstore to incorporate the new brand styling and to make use of a range of instructional videos the company had produced. The site was already based on Solutionists max:presence product catalogue system so the task was to improve the business performance of the website. Business performance is measured not only by actual online sales but also by call-centre enquiries driven from the site and numbers of visitors viewing store location information.