Ecommerce

Marketplace integration, also known as aggregators, affiliate or third party sites, is becoming an increasingly important tool for driving traffic and sales for ecommerce websites. Marketplace integration typically comprises of feeding your products into other webstores, or ecommerce portal sites in order to pick up customers who may have never engaged with your brand before.  It involves making strategic choices in terms of partners, and leveraging your ecommerce investment to make your product and brand more visible in the online retail market.

With so many out of the box ecommerce platforms on the market it is easy to blow your investment on something that doesn’t, and never will deliver your online retail needs in a cost effective solution. As a fashion retailer in particular it is important your webstore has the RIGHT software for your product.

It’s no longer about having A mobile presence for retailers, it’s about having the RIGHT mobile presence. Today, more than 60% of 25-34 year-olds own a smartphone, and if retailers aren’t leveraging their online retail strategy to target these users, they’re in trouble. The argument on the best way exactly to leverage these users appears to coming to a head as experts begin to favour mobile websites over apps for a variety of reasons

Credit Card Frauds, even though rare, do occur. 
There are a few measures you can take to protect your business from the consequences.
Watch for red flags, especially in first-time orders....

Fashion footwear retailer Overland Footwear has launched their first mobile website to support customers growing use of their website and email campaigns via mobile devices. Their mobile website was built by leading Australasian ecommerce provider Solutionists, who recently exhibited at the Online Retailer Conference and Expo in Sydney.