James Gilbert

The proliferation of smart phones and people using their cellphones to venture online has created the need for smarter marketing and smarter retail platforms.

A multichannel retailer is a company that sells through more than one type of distribution channel. For a long time retailers happily stuck with one channel - bricks and mortar stores. Now there is the online store, an essential distribution channel for any retailer wanting to grow their revenue and build their brand.These days’ customers typically expect their favourite retailers to have a solid online store. Now it’s a matter of getting multichannel retailing RIGHT.

What kind of online marketing strategy is best for your business, and how do you go about executing it?

Copy and paste the following into your strategy docs for next year, and you’ll be the office hero.

Solutionists - one of New Zealand’s leading e-commerce agencies - provides suggestions on how to optimise online purchasing opportunities for the Christmas retail season.