James Gilbert

With so many out of the box ecommerce platforms on the market it is easy to blow your investment on something that doesn’t, and never will deliver your online retail needs in a cost effective solution. As a fashion retailer in particular it is important your webstore has the RIGHT software for your product.

It’s no longer about having A mobile presence for retailers, it’s about having the RIGHT mobile presence. Today, more than 60% of 25-34 year-olds own a smartphone, and if retailers aren’t leveraging their online retail strategy to target these users, they’re in trouble. The argument on the best way exactly to leverage these users appears to coming to a head as experts begin to favour mobile websites over apps for a variety of reasons

As a retailer it can be extremely difficult to determine which online trends are worth investing in and which are merely over hyped trends in the tech world. With 51% of consumers more likely to purchase from retailers with a mobile specific website, you have probably ascertained by now that having a mobile presence is imperative to your online retail strategy. The question now is, what kind of mobile presence?

Fashion footwear retailer Overland Footwear has launched their first mobile website to support customers growing use of their website and email campaigns via mobile devices. Their mobile website was built by leading Australasian ecommerce provider Solutionists, who recently exhibited at the Online Retailer Conference and Expo in Sydney.

Zambesi has recently launched www.zambesistore.com – an ecommerce website which is fully integrated with their point of sale system Retail Pro. Their integrated webstore was delivered by Solutionists of Australasia’s leading ecommerce and integration specialists.