What is search engine optimisation?
Search engine optimisation (SEO) and search engine marketing (SEM) are the biggest opportunities for online marketing.
SEO involves optimising the content and structure of your website so that it can appear in search results for relevant searches.
SEO aims to improve the ranking of your website via the ‘organic’, ‘natural’ or ‘algorithmic’ search results; whereas, SEM aims to increase targeted traffic to your website via a search engine’s paid / advertorial listings (above and to the right hand side of natural search results).
How does search engine ranking work?
Page ranking involves a search engine spider downloading a webpage and storing it on the search engine's own server. There, a second program known as an indexer extracts information about the page.
This information could include up to 200 signals about the page, such as:
- the words contained
- the word location and frequency
- weighting of specific words
- meta-tags
- all inbound and outbound links
Among other things, search engine algorithms determine:
- how relevant your website is in relation to specific searches
- user behaviour on your site
- the quality of your website (taking into account landing page quality and load time)
The search engine uses this information to rank your website against individual “keywords” or searches.
How does search engine optimisation work?
As an Internet marketing strategy, SEO considers how search engines work and what people search for.
Optimising a website primarily involves editing its content, coding and structure to increase its relevance to specific keywords and facilitate search engine indexing and ‘crawling’ of the website.
How can companies get involved?
It is crucial that organisations prioritise their online activity and see their websites as being gateways to consumers.
Since search engines constitute gateways to websites, it is vital for company websites to appear strongly in search results for relevant consumer searches.
Companies can employ SEO consultants to carry out optimisation projects on their behalf. SEO consultants’ strategies may include:
- key phrase analysis and selection
- editing / creating meta tags and headings
- restructuring link architecture
- reviewing the overall website structure and style guide
- implementing effective web copy
- on-page optimisation
- internal, in-bound and reciprocal linking
- developing quality content to promote natural link building
- social media marketing strategies
- editing site to meet web accessibility standards
Since SEO can be very technical and delicate, it is strongly advisable to employ an search engine optimisation specialist to carry out optimisation of your website.
Our CMS is search engine friendly
The Solutionists content management system (CMS) is built to be search engine friendly, it allows for all the basic guidelines of a search engine optimised website. This provides the foundation for improving website traffic.
We also follow best practice methodologies for SEO (search engine optimisation), graphic optimisation and download speeds.
And as well as this, we ensure that all our websites not only appeal to visitors, but that the web technology behind it supports key search engine principles, enabling ‘search engine spiders’ to easily index your site.
You can't manage what you can't measure
Using the statistics tool built-in to our content management system (CMS) as well as the very sophisticated Google Analytics statistics tool, we can help you analyse how to increase traffic and conversions with your website and monitor the effectiveness of changes made.
Key Benefits:
- Detailed statistics about your visitors and their behavior on your site
- Understand who is visiting your site, when, from where and for how long
- Set conversion goals for your website that can be accurately measured
- Provision of automated monthly statistics and goal conversions
How Can We Help?
Let's talk about your specific business SEO requirements. Contact us for a consultation.