What is ecommerce best practise?
Ecommerce “Best Practise” describes a website which conforms to a set of standards proven to improve sales and provide a fast and easy shopping experience. These standards have been tried and tested all over the world and have proven to consistently deliver results for online retailers.
How is it applied?
Best practise standards involve both content and website design. Applying best practise standards to ecommerce content includes having high quality product images, informative product information, effective exchanges/shipping/privacy policies and guides for size/fit etc. Applying best practise standards to website design involves understanding which methods improve customer experience and the shopping process, such as minimising the amount of steps in the checkout, building the site using a usable layout (i.e. having your search bar in the top right corner), persuading rather than forcing member sign ups, integrating your website so that only in-stock product shows up and setting up cross selling tools etc.
How it has worked for Solutionists and their clients
All of Solutionists ecommerce websites adhere to best practise standards and have proven to work time and time again. Their usable website design ensures that your customers find what they are looking for and get through to the checkout in as little clicks as possible, encouraging sales, member sign ups and repeat visits and purchases. Many of our clients have experienced drastic increases in online sales once working with Solutionists on a new ecommerce website, and in some cases clients’ online stores have become one of their top performing retail channels.